I promised this a while back, so here it is. An updated version of the popular social media video that was created in 2010. This video looks to add the latest statistics available from around the globe, but this time around I’ve tried to focus a little more on Australian specific statistics. We’ve also provided a full bibliography for those who need to reference any stats found in the video. The video has already been showcased by several businesses, universities, TAFE institutions, and by the gorvenment at a recent youth forum.


Full bibliography after the break.

Bibliography: Box Hill Institute Social Media Video 2011

Scene Number 1
Facebook has over 500 million users, that’s over 19 filled Australia’s

Australian Bureau of Statistics, 2011, Population Clock, Australian Bureau of Statistics, viewed 6 March 2011, <http://www.abs.gov.au/ausstats/abs@.nsf/

Statistics c. 2011, Facebook, viewed 6 April 2011, <http://www.facebook.com/press/info.php?statistics>


Scene Number 2
More than 200 million users access their Facebook account from a mobile device. Mobile Twitter usage rose 347% in the past year.

Statistics c. 2011, Facebook, viewed 6 April 2011, <http://www.facebook.com/press/info.php?statistics>

Warren, 2010, Mobile Social Networking Usage Soars [STATS], Mashable, viewed 6 April 2011, <http://mashable.com/2010/03/03/comscore-mobile-stats/>

Scene Number 3
Roughly 1 billion pieces of content are shared on Facebook daily.

Statistics c. 2011, Facebook, viewed 6 April 2011, <http://www.facebook.com/press/info.php?statistics>


Scene Number 4
Australians are the most prolific users of social media in the world.

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year c. 2010, The Nielsen Company, viewed 6 April 2011, <http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/>


Scene Number 5
If Facebook were a country it would be the world’s 3rd largest

Statistics c. 2011, Facebook, viewed 6 April 2011, <http://www.facebook.com/press/info.php?statistics>

https://www.cia.gov/library/publications/the-world-factbook/rankorder/2119rank.html c. 2011, Central Intelligence Agency, viewed 6 April 2011, <https://www.cia.gov/library/publications/the-world-factbook/rankorder/2119rank.html>


Scene Number 6
2 hours of video are uploaded to YouTube every second.

YouTube: Broadcast yourself c. 2011, YouTube, viewed 6 April 2011, <http://www.youtube.com/t/press_statistics>


Scene Number 7
The average user becomes a fan of 4 pages per month.

Hepburn, 2010, Facebook: Facts, Figures & Statistics For 2010 | Digital Buzz Blog, Digital Buzz, viewed 6 April 2011, <http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/>


Scene Number 8
The most popular YouTube video has now had over 505 million views

YouTube – Justin Bieber – Baby ft. Ludacris c. 2011, YouTube, viewed 1 April 2011, <http://www.youtube.com/watch?v=kffacxfA7G4>


Scene Number 9
In 2011 users are making nearly 100 million tweets per day.

Twitter Blog: Measuring Tweets c. 2010, Twitter, viewed 6 April 2011, <http://blog.twitter.com/2010/02/measuring-tweets.html>

Twitter Blog: Twitter + Ping = Discovering More Music c. 2010, Twitter, viewed 6 April 2011, <http://blog.twitter.com/2010/02/measuring-tweets.html>


Scene Number 10
More than half of LinkedIn’s 90 million users are from outside the U.S, reaching more than 1 million in Australia in 2011

LinkedIn – About Us c. 2011, LinkedIn, viewed 6 April 2011, <http://press.linkedin.com/about/>

Scene Number 11
The average Australian Facebook session is 29 minutes. That’s longer than the average Australian’s commute to work

Australians’ average commute is 27 minutes – but it’s not the time that’s the problem c. 2011, News.com.au, viewed 6 April 2011, <http://www.news.com.au/business/business-smarts/australians-average-commute-is-27-minutes-but-its-not-the-time-thats-the-problem/story-e6frfm9r-1226019330209>

Long, 2010, 12 things you need to know about Facebook (Australia), Experian Hitwise, viewed 6 April 2011, <http://weblogs.hitwise.com/alan-long/2010/10/12_things_you_need_to_know_abo.html>


Scene Number 12
Myspace users are cutting ties and fleeing to other sites.

Smith, 2009, MySpace shrinks as Facebook, Twitter and Bebo grab its users | Technology | The Observer, Guardian.co.uk, viewed 6 April 2011, <http://www.guardian.co.uk/technology/2009/mar/29/myspace-facebook-bebo-twitter>

Kiser, 2010, Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? | Social Media Today, Social Media Today, viewed 6 April 2011, <http://socialmediatoday.com/paulkiser/199133/social-media-3q-update-who-uses-facebook-twitter-linkedin-myspace?utm_source=Webbiquity>


Scene Number 13
Businesses in South Australia are more likely to use social media as a promotional tool (27%), compared to businesses in New South Wales (15%).

News – MYOB Australia c. 2010, MYOB, viewed 6 April 2011, <http://myob.com.au/myob/news-1258090872838?articleId=1257828849917&year=2010>

Scene Number 14
In the second year that Foursquare has been operating, there have been over 381,576,305 check-ins, 1 in every country, and a user increase of 3400%.

So we grew 3400% last year… | Foursquare Blog c. 2011, Foursquare, viewed 6 April 2011, <http://blog.foursquare.com/2011/01/24/2010infographic/>

Scene Number 15
In the time it takes to watch this video, users will upload and share around 25000 photos to Flickr.

Welcome to Flickr – Photo Sharing c. 2011, Flickr, viewed 6 April 2011, http://www.flickr.com/

Final Scene “Fast Stats” statistics taken for the following sources:








And some fun ones we made up 😉





Photos used in the Flickr scene under a creative commons attribution licence

Full details can be found here.